Internet Web Site Advertising - AOL extends acceptance period for offer

Internet Web Site Advertising - AOL extends acceptance period for offer

AOL extends acceptance period for offer
Boston Globe - But TradeDoubler's largest shareholder, fund manager Alecta, rejected the offer, saying it was too low. Alecta owns 10.01 percent of TradeDoubler. TradeDoubler, which AOL wants to acquire to improve its Internet advertising in Europe, posted revenue

Inventory Insufficient as Automakers Increase Online Ad Spend
MarketingVOX - their reach throughout the web, increasing their paid search campaigns and expanding their tests of various media such as video and social network sites. eMarketer predicts that automakers will account for 15 percent of all U.S. internet advertising

Google hears static on radio bid
CNET News - There are also questions about how effectively the search giant's Internet advertising customers, which are located around the globe, can expect to break into the radio industry, which relies on targeting local markets. "It's easier to create

Online Ad Spending to Total $19.5 Billion in 2007
Market Wire - Online Ad Spending to Total $19.5 Billion in 2007 Internet Advertising Growth Slows, but Still Dwarfs Other Media NEW YORK, NY -- (MARKET WIRE) -- February 28, 2007 -- US marketers will continue to shift their spending into online advertising in

Profits Heat Up for Campbell Soup, Shares Rally
Axcess News - An interesting move in Campbell's advertising was cutting television commercial spots from 30 to 15 seconds while increasing the amount of its Internet advertising, which Campbell's chief financial officer says allowed the soup maker to manage its