Thursday, March 01, 2007

There are some valuable articles on the subject of advertising too. Take a look at those shown below to see:-

How To Screen Your Visitors When Using Pay Per Click Advertising - Rich Hamilton, Jr

If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click ...

The Truth in Advertising - Jane Jarvis

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, ...

Understanding The Basics Of Advertising - Craig Valine

I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is ...

How to Win the Advertising and Promotion Game - Stone Evans

I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of no ...

Internet Web Site Advertising - AOL extends acceptance period for offer


AOL extends acceptance period for offer
Boston Globe - But TradeDoubler's largest shareholder, fund manager Alecta, rejected the offer, saying it was too low. Alecta owns 10.01 percent of TradeDoubler. TradeDoubler, which AOL wants to acquire to improve its Internet advertising in Europe, posted revenue

Inventory Insufficient as Automakers Increase Online Ad Spend
MarketingVOX - their reach throughout the web, increasing their paid search campaigns and expanding their tests of various media such as video and social network sites. eMarketer predicts that automakers will account for 15 percent of all U.S. internet advertising

Google hears static on radio bid
CNET News - There are also questions about how effectively the search giant's Internet advertising customers, which are located around the globe, can expect to break into the radio industry, which relies on targeting local markets. "It's easier to create

Online Ad Spending to Total $19.5 Billion in 2007
Market Wire - Online Ad Spending to Total $19.5 Billion in 2007 Internet Advertising Growth Slows, but Still Dwarfs Other Media NEW YORK, NY -- (MARKET WIRE) -- February 28, 2007 -- US marketers will continue to shift their spending into online advertising in

Profits Heat Up for Campbell Soup, Shares Rally
Axcess News - An interesting move in Campbell's advertising was cutting television commercial spots from 30 to 15 seconds while increasing the amount of its Internet advertising, which Campbell's chief financial officer says allowed the soup maker to manage its

posted by Charlie Cory at 5:02 AM