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Friday, April 07, 2006

There are some valuable articles on the subject of advertising too. Take a look at those shown below to see:-

A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY - Patrick Quinn

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems t ...

An Approach to Advertising on the Internet - Mike Barton

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping c ...

Online Advertising Sinks into the Abyss! - Lee Traupel

Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern ...

Pay Per Performance Advertising : What is it? - Stephen Warren

Pay Per Performance Advertising is when the advertiser pays a fee based on an action which a visitor to his website takes.Pay Per Performance Advertising could cover several things, such as pay per click advertising,This type of Pay Per Performance A ...

Internet Web Site Advertising - Spitzer Sues Major 'Spyware' Internet Company Over Pop-Up Ads (Insurance


Spitzer Sues Major 'Spyware' Internet Company Over Pop-Up Ads (Insurance Journal)
New York Attorney General Eliot Spitzer on Tuesday accused a major Internet pop-up advertising company of secretly installing spyware and sending ads through spyware already installed on personal comp

MercuryNews.com | 04/03/2006 | Tech Notebook: Internet-age pain finds relief at Hyatt hotel
business of Internet advertising. Not much is known about the perpetrators of click fraud or the extent to which they are faking clicks and wreaking

Google in talks with TPI to launch local search service in Spain (AFP via Yahoo! News)
The US Internet search company Google is reportedly negotiating an agreement with Spanish publishing and advertising group TPI for the launch in Spain of its guide and search engine Google Local.

the tweney review
weeks. I love sitting in the midst of this wild web of noise, ideas, music, and information. The trick is, what do you draw out of the infostream? Noise,

Internet firms Google, Earthlink to turn San Francisco wireless (AFP via Yahoo! News)
San Francisco has picked US Internet firms Google and Earthlink to enable computer users to get online wirelessly for free from any nook or cranny in the city.

Spitzer sues major `spyware' Internet company over pop-up ads (St. Louis Post-Dispatch)
ALBANY, N.Y. (AP) -- New York's attorney general sued another Internet pop-up advertising company Tuesday, accusing it of secretly installing malicious programs on personal computers and sending ads through "spyware" that is already installed.

posted by Charlie Cory at 6:02 AM  

Tuesday, April 04, 2006

There are some valuable articles on the subject of advertising too. Take a look at those shown below to see:-

A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY - Patrick Quinn

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that ‘promise, large promise is the soul of advertising’. It’s a good thought, a great thought; and I contend that what was true then is equally true today. But it seems t ...

Advertising Sucks! Long Live The Web! - Mike Cheney

How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time y ...

Free Ezine Advertising That Works! - Neil Moran

When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines. Now before y ...

San Francisco-Based Company Introduces Pay-Per-Call Advertising - Dean Phillips

Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Ad developers are pushing a new type of paid search ad dubbed "pay-per-call." The technology for pay-per-call was actually introduced i ...

Internet Web Site Advertising - Acacia Technologies Licenses Interstitial Internet Advertising Technology to JetBlue Airways


Acacia Technologies Licenses Interstitial Internet Advertising Technology to JetBlue Airways (Business Wire via Yahoo! Finance)
NEWPORT BEACH, Calif.----April 3, 2006--Acacia Research Corporation announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has entered into a license agreement with JetBlue Airways Corporation covering a patent that applies to interstitial Internet advertising.

I Want Media - Media News & Resources
to a new study by PricewaterhouseCoopers and the Internet Advertising Bureau. Says a PWC rep: "Advertisers simply follow their

posted by Charlie Cory at 6:03 AM