Business to Business Email Marketing
The 7 Golden Rules

Do you know the golden rules of business to business email marketing? Just ask yourself which email you read and which you don't. Pause for a second before hitting the delete button and take notice of why you're deleting it. Then make sure you don't make the same mistake!

On the other hand, take notice of the email you do read. Why do you read it? Is there something in particular that encouraged you to read their message. If this is the case you should save it to a to use later as a model for your own email messages.

There must be 101 email marketing strategies out there. Investigate the following sites to get a good picture of what you need to do. These guys are all pioneers, and their advice is excellent. Their styles differ though. Go with whatever you feel comfortable with.

NetBreakthrough's is Terry Dean's site.

The Internet Warriors is run by Allan Says.

Email Marketing Tips is Corey Rudl's program.

The Amazing Formula is run by Marlon Sanders.

Sign up for your FREE ebook and I will keep you up to date with any additions to the 101 marketing strategies.

Email marketing is still one of the most cost effective ways of getting your word out. But there are right ways and wrong ways of doing it. The definitive site for advice on this type of viral internet marketing Magical Marketing. It is chock full of tutorials and advice.

Your signature file is text included at the end of every message you send. It's a free ad and you should continue testing it until you find one that works for you.

You can use it to advertise your own products or an affiliate program.

By including a "tracking link" you'll be able to see how many people click on it. Treat it as an ad and keep changing one thing at a time, monitoring your tracking link. If your new one does better than the last then dump the old one. If not go back and make a different change.

Keep testing!

Autoresponders make life easier. I just have to log in and everything is accessible!

The best part is this service seems to be half the price of the other autoresponder services around yet it has features you just don't find with other systems.

Because it's all online, not only do you get your own control panel, it doesn't need to be installed. You can be up and running in a couple of minutes.

And the best part?

The service is free with a hosting account!

Are Your Email Messages
Looking Good?

Only send email to targeted groups of people:

You must have a reason to email people. They must have requested information from you. That is the only way you can be sure they have interest in what you are offering.

Spend as much time on your subject line as the body of your message:

It doesn't matter what you write in your email, if it doesn't get read. You must spend as much time on your headline as you do writing the message itself!

Personalize every single email:

If you fail to do use the persons first name in your email messages don't expect to get it read.

Make sure your opening paragraph packs a punch:

Once your headline is working and people open your email, don't blow it! You're entire sales pitch should be summarized in the opening paragraph. Make reference to your headline, build the excitement and give them a real big promise or benefit to read further.

Make sure it's nicely formatted and easy to read:

Your message should wrap all lines at 65 characters or less. It's a good idea to get in the habit of using 60 characters per line. Why? Because most Ezines use this line length - if you will be advertising in Ezines you'll automatically prepare your ads in an acceptable format. Here's a neat little online tool to start using to format your messages -- automatically and FREE!

Make sure your email is easy to reply to:

Never use false email addresses in your messages, even if you're using an autoresponder to deliver them. Your readers should be able to reply to your message by simply hitting the "reply" button in their email program.

Beat the filters:

Over the last couple of years, there has been an increase in untargeted email, and some of the larger ISP's have tried to combat this by using filters to try and catch some of the unwanted mail.

This is great, unless of course these filters stop your genuine email as well.

The best solution that I have found is to check your messages at this site. I have had exceptional results using this.

Make sure they know how it's from:

Your readers will be more likely to read your messages once you've established a relationship with them. Use your own name - not your email address. You need to set this in your particular email program. Check out the help files if you don't know how and send yourself messages to test it.

There is an up to date news desk on the subject of business to business email marketing here as well. It is an excellent email marketing resource because it is updated daily.