Increase Web Site Traffic

It is a simple fact that he who has a 'list' of prospects, painstakingly harvested from the web via people 'opting' to join (i.e. NOT SPAM), will do well with their online business. Plain and simple, the 'list' is hugely important.

Great, well that's settled then, let's increase web site traffic and go make some money!!!!!!

Yes, but steady on.

Whilst the above statement is true, if it was that easy, we would all be internet millionaires, right? Of course that's right, and this is where we all come unstuck. There are so many means to get your message out, but which ones work? Please bear in mind that what works for me might not work for someone else, and vica versa. However, judging from my own experience and from what I have read about other people's experience, what I have set out below is pretty representative of what works to increase web site traffic.

Ezines

The best Ezine ads to use are the Solo ad's, because you get exclusivity. In other words the people receiving that one ad are not distracted by anyone else's ads. You have that prospects full attention. And, if you have done your job with the headline, you stand a chance of making a sale. Needless to say, Solo ads can be expensive, but they can be worthwhile.

Please try to target your ad to Ezines who have a readership akin to your target group. Research as much as you can, otherwise you risk wasting your advertising money. Subscribe to some Ezines and see what they are like, and ask yourself if you would read ads that cam from them. If you like the Ezine, there is a good chance that many other people do as well.

As with anything in life, you get what you pay for. If you pay for 'Topline' ads (where you ad is placed near the top of the Ezine, but with lots of other peoples ads), you will probably still get results (as long as you have taken care with your headline and you have targeted well), but the results are unlikely to be as good as they are for Solo ads.

A think that Free Ezine ads are largely a waste of time, but they can have some success if you spend a LOT of time doing it. If your budget is limited, then it is worth a try.

Classifieds

I think think that you can apply much of what I said about Ezines to Classifieds in that if you pay for Top Spots, you will get better results then if you are listed with a multitude of other ads. However, Classifieds are not as well targeted as Ezines, because they do not operate on the basis of opted in subscribers, so whilst your coverage may be greater, your success may be less. I personally prefer Ezine ads over Classifieds ads.

Search Engines

Ah, my favourite. But not because they have been the most successful. Far from it infact, but I personally like the challenge of the Search Engines, finding key words and optimising pages. However, please don't base your commercial well being on them because you are going to end up in trouble. It takes ages for your pages to be indexed by the top engines (the only ones that are worthwhile) - although you can pay for people to do it for you - "1st Search Ranking" for example. But these guys are not cheap. If you have a very specific product for a niche market then this route could certainly be worth considering, but otherwise, leave it for later. Unless of course, you use.....

Pay per Click (PPC)

With PPC you have the opportunity of bringing ONLY targeted traffic to your site, you just pay for each customer that is sent to you. How much you pay is up to you. You research keywords that YOU think people would type in order to try and locate someone like you, and then you place a bid on that keyword. It could be as little as 1 penny per click. But, you must take care with your selected keywords, otherwise you will end up with visitors that did not really want to come = no sales!

All is not lost however, here is a link to the definitive and BEST book by far on fighting the PPC battles.

Instant Website Traffic

This is a worthwhile investment! It is a complete step by step guide for everyone starting out on this road.

Safelists

Safelists aren't everyone's cup of tea. They take a bit of work to set up, and they take some time to maintain. But, with the right tools, they are a source of very low cost advertising that you would be wrong to ignore. I have used them since I started marketing online, and they continue to produce good results for me.

If you want the lowdown on safelists, then go to the Safelist Toolbox, for everything you need!

FFA Pages

I would have to say, that by and large, the FFA pages are a waste of time. Thousands upon thousands of ads placed where people will never see them. So why mention them? Well, there is a way that these pages can be made to work, as part of a coherent strategy in traffic generation. The key is to host a FFA page, not post to one.

Since the new canspam laws came into effect, you need to approach email advertising with caution. They are still very effective, as long as you do it right! I have found a free ebook that is very helpful in explaining an email strategy that is successful but also safe.

So, here goes, please click here for your list building resource.

There is an up to date news desk on the subject of ebooks here as well. It is an excellent means to understand how to increase web site traffic because it is updated on a daily basis.