An Online Income Opportunity

You may not realize it, but there are basically just 2 types of online income opportunity websites that exist - "portal websites" and "sales websites". Within these 2 types it could be argued that each has 2 further types in which case we have 4 types of website. Understanding that and the purpose of each type can have a significant effect on the way you approach your online business, and exploit the income potential of the Internet.

If you intend to be a product owner or service provider then one of the most important decisions you'll make, will be the style of website you use to sell yourself.

Unless you have a special reason to do otherwise, then almost without exception a one page sales letter style of website is going to get you the best results. This has been proven over and over again by all the top Internet marketers of today.

It's another great reason to take the time to develop your own product. Your choice of website is determined from the outset and it's also the absolute easiest type of website to develop.

Even if you don't know how to design your own website, you'll find plenty of people who'll get it online for you for peanuts, because it's so simple to put together, no external links to go bad and no complicated navigation to design.

You'll find plenty of willing helpers who'll bid for the right to work on your website at Elance. You can also use Elance if you feel you need a content website but expect to pay a lot more, in fact you'll likely run into thousands of dollars for a professionally designed website unless you're prepared to spend a lot of time learning to design it yourself.

If you're on a tight budget though and you need a content site but can't afford the design fee's and the very thought of learning website design and all the hassles that go with getting a website online then there's an excellent alternative originally developed for affiliate marketers but equally suited to someone wanting to bring a new online product to market. It's called Site Build It developed by DR Ken Evoy and it removes all the technology and complexity of building and marketing your website by including.

• Domain name registration
  
  
• Point-and-click site-building tools
  
  
• Web site hosting
  
  
• Search engine optimization
  
  
• Automatic search engine submission

Alternatively, you could take a look at a system that I designed myself to help promote multiple products from the same location. Viral Internet Marketing from Magical Marketing is a resource as much as anything to help you exploit multiple income opportunities from a single location, without the need to invest in a multitude of marketing campaigns.

The first online income opportunity website is the typical one page sales letter that you'll hardly have failed to come across online. There purpose is to sell one product with no links to external distractions, no banners, no fancy graphics or flash animation.

This is the type of website you should use if you decide to develop your own product for sale at your website.

There is a slight variation to this that is growing in popularity, mainly because it allows affiliates to make use of the same style.

Known as "minisites" or "microsites" these can literally be designed and put online in under an hour. In fact Phil Wiley - known as the minisite specialist by many - claims in his recent book "Minisite Profits" to be able to complete one from scratch in just 25 minutes!

The second online income opportunity websites are those that contain content or many links to content on other websites. Known as "horizontal portals" these websites are frequently little more than entry pages onto the web and used by ISP's and the likes of Yahoo use. They generate massive amounts of traffic - given time - that generates revenue from advertising. Typically their content consists of general entertainment, horoscopes, TV, weather and news reports rather than appealing to a specific group of targeted visitors that could qualify as a valid niche market.

A portal website that contains information more suited to targeted niche markets is known as a "vertical portal". This is partly where the so called dot.com's appear to have gone wrong. With their millions of venture capital, shrewd off-line business operators came online thinking all they had to do was throw up a giant portal and the public would flock to their websites with credit card in hand!

There is an up to date news desk on the subject of ebooks here as well. It is an excellent online income opportunity resource because it is updated daily.